art director . copywriter . everythinger
Brand Identity - Logo Creation
In Italian, "Pentimento" refers to a very specific painting style in which an alteration in a painting is evidenced by traces of the artist's previous work.
Pentimento Furnishings translates this idea into the refurbishing of vintage furniture from estate sales while still celebrating the history of each one-of-a-kind piece.
The logo, featuring a hand-drawn sketch from Pentimento's owner and lead designer, showcases a traditional armchair in both the "before" and "after" stages of the Pentimento process.